Traditional Printing: Typically, traditional printing is more expensive, but the quality is higher than can be achieved with in-house and digital print methods. Traditional printing works well when larger print runs are needed or specific brand colors are desired. Read More
by Jen Pennington
The rule of ownership is actually very simple. You only have the right to use material if you have paid for it or have written permission from the owner to use it. You may NOT download an image from the Internet and use it in any way, shape, or form unless that image is specifically identified as public domain, free or you have obtained permission from the owner. Even then, you do not own the copyright. While it is possible to obtain full and unrestricted use of images for a fee, it is rare that an “author” is willing to sell that copyright. What rights you do access, must be in writing.
by Jen Pennington
Resolution is a measurement of the output quality of an image. Images are often referred to as high resolution (hi-res), medium resolution (med-res) or low resolution (low-res). High resolution works better for print, medium resolution generally works well for in-house printing, and low res images work best for screen display, Web and emails. Resolution is measured in “dots per inch” or “DPI.”
by Jen Pennington
Cyan, Yellow, Magenta, Black (CYMK) is a color mode used exclusively for traditional print color separations. The only time a CMYK file should be used is when you are planning to run a four-color job at a traditional print shop. The color house or pre-press area of these print shops will most likely handle the CMYK conversion, but you must let them know they need to do this. (more…)
Different file formats yield different results. Using the correct file format for the job brings clarity and focus to marketing materials. (more…)