Model Releases
by Robert J. Pennington
A model release stipulates the terms under which you can use pictures taken by a photographer. Even if you’re paying the photographer for his or her professional services, you need to obtain a signed, formal model release from any subject involved PRIOR to using an image to promote your company or product. The subject doesn’t have to be a professional “model” to be eligible for a model release. Anyone or anything that is the subject of a photograph is considered the “model” in this context.