Journal
Common Graphic File Formats
Different file formats yield different results. Using the correct file format for the job brings clarity and focus to marketing materials.
Vector .EPS files – Image vectors
Vector files offer the greatest amount of flexibility, as you can create any file format you may need. In most cases, logo files in this format are also the safest files to hand off to a vendor or printer when you are unsure of what their needs may be.
Vector graphics
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* Line drawn images
* Extremely versatile
* Can be enlarged to any size
* Great for signage
* Often contains pertinent Pantone Color or brand color information
* Backgrounds can be transparent
* Great for placing on colored or textured backgrounds
Bitmap images – TIFF files
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* At 300 dpi, these files are perfect for traditional printing
* Lossless images
* No loss of detail or image in the saving process
* Easy to make JPGs from these files
* Backgrounds are not transparent
Compressed files – JPGs
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* Makes file sizes smaller
* Contain compressed information and artifacts
* At 150-200 dpi, great for Microsoft Office Suite applications
* NEVER re-JPG a JPG
* Backgrounds are not transparent
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