Case Study: Halesong Records

Musical Hits

The Background
Halesong Records was producing a reading of a new musical, Songs From The Tall Grass.

The Challenge
The reading was held specifically to interest potential investors in the project. The invited audience was influential, wealthy investors who are well connected in the entertainment industry. This is a group that is approached daily by projects seeking financial backing. It is a difficult audience to reach and it was essential that the materials break through the clutter and grab their attention.

The Solution
To save money, all materials were designed to be printed in-house with Rhizome's high-end HP Color LaserJet printers. This allowed Rhizome to experiment, customize, and create a robust invitation that saved the client thousands of dollars in outsourced color printing and digital color laser output.

The Result
The staged reading was a tremendous success with standing ovations for all performances. While most new shows make their way slowly up the production food chain, Songs From The Tall Grass went directly from its first staged reading to a world premier and critically acclaimed three-month run at the historic Ford's Theater in Washington, DC and has been the recipient of two National Endowment for the Arts grants.

"The invitations were an incredible calling card for the show. A number of potential investors told us they decided to attend the reading simply because the invitation was so compelling. It is my sincere belief that without Rhizome's expert design and creative input, the road to the world premier of Songs From The Tall Grass would have been much rockier and taken much more time. Their work definitely captured our target audience."
∼ Randy Hale
Owner of Halesong Records