Case Study: Hewlett Packard
Tempting Templates
The Background
For a number of years, Rhizome has been an HP approved creative vendor and in that capacity has worked on a variety of projects and facilitated seminars for HP internal staff. When HP needed help with templates for its Designer Collection for the Real Estate Document Assistant 2 program, they contacted Rhizome. The first phase of the project involved the design of a series of templates for the real estate market. Based on the success of that phase, HP then asked Rhizome to create a collection of postcard templates with original design and copy that could be used as an add-on for the real estate program.
The Challenge
A complex series of templates needed to be designed in a Microsoft Word format. Each piece had to be created with a high degree of creativity and flexibility yet still allow for ease of use for the end-user. Additionally, the tools had to offer a choice of templates that could be customized for various real estate markets, appeal to buyers and sellers, and bolster credibility for individual real estate brokerage firms.
The Solution
Seasonal and topical pieces were created with strong, flexible copy points integrated into each design. Rhizome was able to create an entire template package that allows real estate agencies all around the country to stand out from the competition communicate effectively with potential buyers and sellers and boost name recognition.
The Result
With strong graphics and imaginative content Rhizome was able to help HP support this powerful marketing tool and extend its marketing reach to a large, strategic customer. The success of the postcard collection sparked HP's interest in other potential markets. To help better understand how real world businesses used HP products, HP asked Rhizome to conduct a survey of local merchants and develop a detailed analysis of how HP products might reach into these other untapped areas.
"HP hired Rhizome Design to help us understand the way small business retailers use printed materials to promote their businesses. Rhizome met all our expectations in developing and executing an effective research approach. Rhizome's experience and insight into graphics design enabled them to identify new ways for HP in contributing to small retailers business success. Rhizome did an excellent job in preparing attractive and concise written materials that presented their research findings. I was very pleased with the work Rhizome did for HP and look forward to other opportunities to work with them in the future."
∼ Dave Blanchard
Product Manager / Personal Printing Business Solutions
