Case Study: Patient Power
On-Line Resource Reinforces On-Air Presence
The Background
Patient Power, LLC is a unique radio and Internet resource geared specifically to individuals seeking the latest in health information.
The Challenge
Rhizome Design, working in conjunction with Samuelson Communications, was asked to create a brand identity, tagline, Web site, and PowerPoint template.
The Solution
Rhizome created a site that reflects Patient Power's mission to empower patients. In design and navigation, the site demonstrates the high degree of respect Patient Power has for its audience and its care and concern for their individual health and wellbeing. Softer visual tones and type treatments that are restful to the eye work in conjunction with multiple links that offer clear information and deflect confusion. Yet, overall, the site is energetic and speaks to the positive, pro-active stance of the programming it hosts. Using a Microsoft Access database, the site is easy to navigate and able to showcase and host replays of current shows as well as archive past programming.
The Result
Patient Power LLC now has an integrated, highly professional and credible presence for all of its materials. The site was so successful, Phase Two of patientpower.info is currently in the works and is geared to making the site even more dynamic and interactive as well as able to showcase Patient Power Minutes and Featured Replays.
