Case Study: Sakson & Taylor

Identity Integration

The Background
Sakson & Taylor provides strategic solutions for the technical communications industry.

The Challenge
Sakson & Taylor asked Rhizome to help them integrate new branding into all areas of their business.

The Solution
Rhizome knew the key to success was to move quickly so as not to lose brand momentum, but that it was essential to not "throw the baby out with the bathwater."

In this balancing act, communication was key. Rhizome met with Sakson & Taylor to identify what the branding process meant for them - why it had been implemented and what they hoped to gain from the change. Next, we began a careful integration of the new brand. We also recommended design changes to existing materials that further elevated the strength of the new position.

The Result
Rhizome was able to help Sakson & Taylor seamlessly integrate their new brand into a wide range of formats, delivering the clean, crisp, colorful presence that reflects the company's new brand integrity and professional expertise.

"The had a blast working with Rhizome. It was a fantastic process and they really helped us execute our branding program so that it touched all areas of the company in the most seamless, professional way possible. Rhizome was never afraid to suggest things we might not have tried on our own, and that helped bring our branding to a completely new level that we had not even dreamed of before."
∼ Gianna Hill
Marketing Communications Manager, Sakson & Taylor, Inc.