Journal

How to Supply Artwork: Getting Specifications

by Jen Pennington

Rhizome is a design agency, but we are also a vendor. This means we work under specific, vendor-like parameters that, when met, allows work to flow more smoothly and effectively. For example, if a client wants to place an ad in a newspaper, its not enough to tell us you want a half or quarter page ad because all publications are different.
Clients need to find out the following:

Ad specs:

* Exact ad dimensions
* Is it full-color? 2-color? Grayscale? Pure black and white?
* What is the deadline? ESSENTIAL!
* Can the publisher accept digital files?
* What is the resolution needed?
* What file format will the printer or publisher accept?
* Do they need laser proofs?
* What is their contact information, including phone and email address.
* Do they have a specifications sheet we can look at?

Tradeshows:

* What are the specific file formats for delivery?
* What are the dimensions involved?
* What type of substrate and finishing specifications (grommets, Velcro or other adhesives)?
* The delivery date (remember to allow for shipping long distances and specify whether you want materials delivered to your office or directly to the tradeshow location. If it is the tradeshow location, please include address, contact person and a phone number).

Filed under: Working with Rhizome