TM Athletics

TM Athletics Catalog

Category:

Print/Packaging

Year completed:

2013

Responsibilties:

Art direction, photography, design and writing. We also helped the client secure models, releases, assistants and scouted locations.

The Challenge:

Create a catalog that would show the vast amount of choices clients had to choose from while keeping everything to set a number of pages. The catalog would be sent to sales companies of their American-made, handcrafted letter sweaters, school and corporate jackets, and would have to stand out among all the other vendors in the marketplace.

The Solution:

Help TM Athletics from concept to completion. After everything was shot by Rhizome photographer and director of imaging, Robert Pennington, we created copy and designed the new catalog. The response was overwhelmingly positive and helped bring new orders in the door.